Coaching for high-performing professionals navigating inflection points

Career Transitions | Identity Shifts | Exploring Next Chapter of Growth

The Journey of On Becoming

On Becoming is the journey to become whole, inside and outside.

Inflection points are rarely obvious while you are in them.

You may still be performing well. From the outside, little appears to have changed. And yet internally, something feels unsettled - a quiet recognition that the current version of success may no longer fully fit.

On Becoming is a space for thoughtful, disciplined conversations at those moments. Not to accelerate change, but to understand it. Not to prescribe answers, but to help clarity emerge.

When your current success no longer aligns with who you’re becoming, we create space to reflect and decide thoughtfully.
— Rui Cao, Founder of On Becoming

Our Approach: Centered on You

This work centers on capable people navigating meaningful transitions, where decisions are not purely strategic, but personal.

Together, we create space to:

  • Re-examine assumptions

  • Clarify what truly matters now

  • Weigh trade-offs with perspective

  • Move forward with steadiness rather than urgency

From Our Clients

“During a difficult career decision, Rui helped me slow down and reflect with greater clarity. I felt supported, respected, and never rushed.”

Articles

Looking back: what high-intensity career has given me, and what it took

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When Working Hard Goes on Autopilot

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Listening to Our Inner Wisdom

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Get in Touch

Growth is rarely linear. We evolve in chapters. '

If you find yourself at a turning point -visible or quiet - you’re welcome to reach out.